After the learnings and success of the Initial MiWay R28/day campaign, the brief came in to refresh and rerun the campaign. I took the same idea and tried to amp the visuals adding in a sleek holding device to house all the text and graphic elements while using a gradient to fade into a larger and bolder image.

Similarly with phase 3, we used A fresh layout and holding device to re-inject the freshness into an high performant offering.